HOW TO RUN A SUCCESSFUL FLY-FISHING SHOP - RECENT BOOK For Sale

THE ACTUAL TITLE OF THIS BOOK IS ? THE FLY TACKLE DEALER?S GUIDE TO SUCCESS.  IT WAS AUTHORED BY ME, JACK SAYERS WHO, FOR OVER A DECADE, WAS A RETAIL CORRESPONDENT TO FLY-TACKLE DEALER MAGAZINE, AT THAT TIME THE SOLE MAGAZINE FOR THE ENTIRE FLY-FISHING INDUSTRY.  THE BOOK WAS PUBLISHED BY THE FLY-FISHING BUSINESS FOUNDATION AND IS, IN ESSENCE, THE BIBLE OF THE INDUSTRY.  THERE IS NO OTHER BOOK IN EXISTENCE DEALING WITH THE SUBJECT OF HOW TO MANAGE, STRENGTHEN AND GROW A FLY-FISHING RETAIL BUSINESS.   THE BOOK STARTS OFF ON THE SUBJECT OF HIRING AND TRAINING HELP AND MOVES ON WITH CHAPTERS ON MERCHANDISING MATH 101, THE RIGHT GROSS MARGIN, AN EXPLANATION OF TURNOVER,  HOW TO ACHIEVE A HEALTHY BOTTOM LINE.  IT DISCUSSES THEFT AND ITS PREVENTION? BOTH INTERNAL FROM YOUR EMPLOYEES TO SHOPLIFTING FROM YOUR CUSTOMERS.  WE LEARN HOW TO MERCHANDISE BY CLASSIFICATIONS.  ONE OF THE KEY CHAPTERS DEALS WITH THE IMPORTANCE OF GOOD SERVICE.  COMMUNICATION WITH YOUR CUSTOMERS TAKES UP THREE CHAPTERS.  THERE ARE SEPARATE CHAPTERS ON HOW TO SPECIFICALLY MERCHANDISE FLIES, BOOKS, AND CLOTHING.  ANOTHER CHAPTER GIVES GREAT INSIGHT ON HOW TO PUT THE ?SIZZLE? IN YOUR SALES TECHNIQUE.  THE MAGIC OF MULTIPLE, ADD-ON SALES IS STRESSED, WE LOOK AT FIXTURES AND THE PROPER WAY TO DISPLAY THE SHOP.  THERE?S A MARVELOUS CHAPTER ON HOW TO ANALYZE THE STRENGTHS AND WEAKNESSES OF YOUR COMPETITION.  WE LEARN HOW TO PLAN IN ADVANCE FOR CHRISTMAS, PEAK SEASONS, ETC.  WE TALK ABOUT THE POWER OF THE WEB.  ?. AND LOTS MORE.  THE BOOK IS WRITEN IN EASY-TO-UNDERSTAND LANGUAGE AND NOT IN TEXTBOOK VERBAGE.  YOU?LL ENJOY EVERY PAGE. THE BOOK IS SOFT COVER, 8 ½ X 11 IN SIZE WITH A SPIRAL BINDING.  I  PREFER PAY PAL FOR SPEED AND SECURITY.  SHIPPING AND HANDLING IS 5.75 VIA PRIORITY MAIL.  THIS BOOK CARRIES A $35.00 RETAIL AND IS WORTH EVERY PENNY.  PLEASE NOTE THAT THIS VERSION IS AN EXACT REPRINT OF THE ORIGINAL BOOK WHICH WAS A COMPLETE SELLOUT.

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