John Felsher
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How often does a big fish bite a lure and spit it out before the angler can even react? Too often! Frequently, the angler never even knew the fish of a lifetime hit the bait. That won't happen with the revolutionary new Mystic Tackleworks ATTRAXX system infused with SCI-X Feeding Stimulants!

Developed from decades of research, SCI-X Feeding Stimulants make fish feed more aggressively and hold onto baits longer. When a fish bites into an ATTRAXX soft-plastic bait, the SCI-X Feeding Stimulant system releases natural, biodegradable chemicals that stimulate the fish's own smell and taste systems.

"The secret of ATTRAXX is that it incorporates a system of putting fish attractant into soft plastic while it's still a liquid," said Craig "CP" Powers, a top bass pro on the FLW circuit. "That means it's user friendly with no mess. When a fish bites into an ATTRAXX bait, it releases chemicals. It's like one of those candies with a liquid center that gives a burst of flavor after a person bites into it. When fish get a taste of an ATTRAXX bait, they won't let it go. That means it's easier to get hook sets on fish."

Dr. John Caprio, a world-renowned fish neurobiologist at Louisiana State University and member of the Mystic Tackleworks Scientific Team, spent more than 30 years researching how fish process odors and taste prey. He tested the reactions of various fish and isolated the specific natural chemicals that stimulate fish to eat something.

"Like humans, fish have distinct systems for tasting and smelling," Caprio explained. "My laboratory determines the key chemicals that activate the smell and taste systems in fish. Humans smell things that go through the air. Fish can't detect odors in the air. They detect water-soluble chemicals. We've identified the active components of those natural chemicals that fish are designed to detect and incorporated those chemicals into the ATTRAXX system with SCI-X."

Not only does the ATTRAXX system with SCI-X release natural compounds that mimic live bait, each lure releases these stimulants in much greater concentrations than would occur naturally. The more stimulation -- the more aggressively fish bite! The longer fish hold onto the lure, the more likely anglers will catch them!

"Baits with scent added just stimulate the sense of smell," Caprio explained. "If a person lost his sense of smell, he or she would have difficulty enjoying food. We understand what fish taste and smell so the ATTRAXX bait system with SCI-X activates both the sense of smell and taste in fish. If we just put chemicals inside a lure, fish couldn't detect it. When a fish bites an ATTRAXX bait with SCI-X, it liberates those natural chemicals. The lure looks, feels, smells and tastes like live bait. Some bass even chew this material."

In addition, when an ATTRAXX bait infused with SCI-X hits the water, it immediately begins releasing massive amounts of the most advanced stimulant compound ever placed into a fishing lure. It continues releasing these natural stimulants for extended periods as the angler works the bait.

"The critical difference between ATTRAXX and other scented baits is that ATTRAXX activates ALL of the critical nerve centers, both taste and smell receptors, in fish," said Greg Mitchell, chief officer of Mystic Tackleworks. "The formulation for ATTRAXX is so powerful that it makes fish hungry -- even when they aren't. This results in increased feeding behavior and repetitive biting. Other baits don't even come close to the physical and chemical stimulation provided by ATTRAXX."

In short, ATTRAXX baits releasing SCI-X feeding stimulants simply help everyone catch more fish. It's the taste fish can't resist!

More News!

Mystic Tackleworks also joined forces with Craig Powers, a top bass pro on the FLW tournament circuit with multiple victories to his credit. One of the best topwater and crankbait anglers in the world, Powers learned how to make wooden crankbaits from some of the legendary lure builders of east Tennessee. He combined his design experience and knowledge acquired as a professional angler to perfect his own CP Series crankbaits.

"These homemade crankbaits have done more for my career winnings than any other bait I've ever used," Powers said. "If you use the right CP Series tool in the right situation, you will catch more fish. And that is a FACT or I'll buy it back."

Powers designed three crankbaits, each customized for specific situations. With a tight wiggle, a Series 1 dives to about four feet and works best when run fast on long, shallow flats. A Series 2 dives to about six feet and can run through cover, good for probing piles of chunk rock, stump fields or fallen trees. Use a Series 3, which can dive to about nine feet, around steeper banks.

"I only have one body style, but with three different bills," Powers said. "A Series 1 is a good search bait. I use it any place I might want to run a lipless crankbait. With a unique bill design coupled with the natural buoyancy of balsa wood, a Series 2 deflects from all types of cover. A Series 3 is a good bait when fishing 45-degree banks or in the early spring before bass get up on the flats."

Made from solid flat-sided balsa with no rattles, CP Series crankbaits give fish a different presentation than most crankbaits. For the bills, Powers uses Lexan, the same durable clear plastic used on the Apollo astronaut helmets. Each CP Series crankbait comes in 10 proven colors.

"Nothing in the world is more buoyant than balsa wood," Powers said. "A round bait has a wobble. A flat bait has a wiggle. I don't' like rattles because so many people throw rattling lures. My crankbaits give fish something different, a smaller profile with no rattles. For colors, keep it simple. People who fish for a living use a few colors all the time because those colors consistently catch fish. My personal favorite is sexy shad. In the spring, when water is cold, spring craw is Number 1! As soon as the spring frenzy is over, bass want sexy shad."

For more information on ATTRAXX or other Mystic Tackleworks, call 860-415-0530.

John Felsher

About The Author: John Felsher

Company: JohnNFelsher.com

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Bio: John N. Felsher is a full-time freelance writer and photographer. Since 1977, he's written more than 1,320 bylined articles in more than 100 magazines. Currently, he writes a monthly column for huntingandfishingusa.com and a bi-monthly column in Sports Unlimited magazine (www.sumag.com/SUOutdoorswithJohnNFelsher/tabid/495/Default.aspx) among other things. He is also the national fishing writer for Examiner.com (www.examiner.com/x-16491-Fishing-Examiner). He is also the public relations director for Anglers Inn International, (www.anglersinn.com) which runs fishing lodges in Mexico and Brazil. To see his resume and work samples, see his e-zine at www.JohnNFelsher.com. Contact him through his website, www.JohnNFelsher.com or send a message to j.felsher@hotmail.com.

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