The home page is an essential page to be clear and concise. I like to see a title in bold here or an <H1> tag that allows you to get the user and search engines attention.
Follow up with a testimonial right in the face of the user:
“OMG I had such an amazing time with ABC Charters when I was on vacation in South Florida. My family and I can’t stop talking about the sailfish we caught. What an experience!”
Don’t forget to have phone numbers and links to the reservation form on this page in an easy to find area!